This volume builds upon the works presented by young scholars and researchers at the 3rd International Graduate Conference in Communication which was held on June 15-16, 2023, at SNSPA, in Bucharest, Romania. The book presents a multidisciplinary approach, addressing the broader media landscape, highlighting the opportunities posed by the digital transformation, and examining the implications of this transformation for the practice of journalism, while also exploring the broader trends in public communication, and the challenges imposed by modern disinformation campaigns.

The proposed topics may be of interest to students and doctoral candidates in the field of social sciences, but also to professionals in communication, social media, journalism, or public communication. Readers can find in this book ideas, theories, research and applications that address topics such as:
• digital transformation in the publishing industry
• influencer marketing
• the role of governmental communication in the transparency process of public institutions
• digital engagement across media generations
• disinformation, propaganda and malvertising
• the role of emotions in the propagation of fake news
• strategic narratives in contemporary warfare